Enroll now. C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions. Explain important components of different use cases of analytics in business and create a plan to put data to work in your organization. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. The Business Analytics: From Data to Insights online program is beneficial for leaders and managers who want an edge over their competition. All withdrawal and refund requests should be sent to admissions@emeritus.org. All programs are designed to fit into your working life. The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. Learn how you can build data-driven decision-making skills with Wharton Executive Educations Business Analytics: From Data to Insights program.Led by Prof. Christopher D. Ittner, learn how to look at data and derive insights to create future strategies that help enterprises succeed. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. 6-8 hours per week, US$2,750 Offered by Wharton School of the University of Pennsylvania, Executive Education. This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required. Partial (or pro-rated) refunds are not offered. This website stores cookies on your computer. EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; Department Chairperson, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Associate Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, The K. P. Chao Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School, Research Interests: Pricing, social influence, social networks, Associate Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Research Interests: Global collaboration, teamwork, knowledge sharing, information-technology use, human and intellectual capital, Geoffrey T. Boisi Professor of Accounting, The Wharton School, Research Interests: Corporate disclosure, institutional investors, stock market anomalies, Practice Professor, Operations, Information and Decisions, The Wharton School, Research Interests: People analytics, judgment under uncertainty, organizational behavior. Upon successful completion of the program, you will receive a smart digital certificate. IEC in Sports Case Study: Apply Prediction Models To complete the program, you must complete assignments in 7 out of 9 weeks. Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. Candidates have to fill in a simple application form that requires their address, work experience, and nationality. Thats what Whartons Business Analytics Specialization is all about. Wharton AI & Analytics For Business. We encourage faculty members around the globe to participate. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. Each program includes an estimated learner effort per week. Please email us with the details of the program you are interested in, and we will assist you. Yes, the learning platform is accessed via the internet, and video content is not available for download. Delivered in collaboration with program partner Emeritus: This program is also offered in Spanish. The principles youll learn are simple, but theyre so powerful. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. I agree to the processing of my personal data, including its transmission to the Provider of this course. The three sources include: Use cases that support C-level metrics (think revenue, cost, and risk). How does American Express use social media data to predict whether you are going to give up your American Express card? The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. The Business Analytics Capstone Project gives you the opportunity to apply what youve learned Accessibility. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Formulate your production and marketing strategy over the next four years, and learn the impact of your decisions. Forecasting, Regression Analysis Their research has been published in leading journals, including the Journal of the American Statistics Association, Marketing Science, Manufacturing & Service Operations Management, and the Journal of Consumer Research, and they have been quoted or featured in outlets like The Economist, New York Times, Wall Street Journal, and Washington Post. Business Analytics: From Data to Insights Wharton's three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Correlation and Causation Learn more >. Flexible payment options available. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. The course provides essential tools and information required to enhance their performance, teaching how to transform data into a competitive advantage. Prof Christopher D. Ittner, Prof Peter Fader, Prof Raghuram Iyengar, Prof Senthil Veeraraghavan, Sergei Savin, Ron Berman, Prof Noah Gans, Prof Eric Bradlow, and Mattew Bidwell will be teaching the curriculum. Duration: 4 weeks (3-5 hours/week). In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. These cookies are used to collect information about how you interact with our website and allow us to remember you. And well help you master logistics and supply chains through operation analytics. In this course, taught by Whartons acclaimed accounting Youll get your own Jupyter notebooks with actual code to run against hundreds of thousands of rows of real data from Evite. Working It host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. APPLY NOW Passing Criteria Duration: 4-6 weeks (5-6 hours/week). Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 Leveraging actionable, data-driven insights can provide more control over areas where money may be leaking from your business, and the number of new possibilities is increasing tremendously. Media Data Collection: Radio, Television, Mobile, etc. Make data-driven decisions that improve customer satisfaction, increase sales, and drive revenue growth. Professionals from any industry can . Apply now: https://emrt.us/tzgCheck us out on LinkedIn: https://www.linkedin.com/school/emeritused/Stay updated on Twitter: https://twitter.com/EMERITUS_INSTFollow us on Instagram: https://www.instagram.com/emeritus_edLike us on Facebook: https://www.facebook.com/EMERITUS.INST/ Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. Time will be spent among a variety of activities including: The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). 3. . Apply Data Analytics to Your Workplace. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography leading to a very rich peer learning and networking experience. Start date: May 13. Optional practice quizzes and Knowledge Checks are not graded but help reinforce your learning. No business school is better placed than Wharton to help you take charge of information, not be overwhelmed by it. Please email us if you need further clarification on program activities. Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTXs internal controls. Use of these school and university names, program names, course names, brochures, logos, videos, images, and brand references does not imply endorsement by, sponsorship by, or affiliation with the underlying school or university. This button displays the currently selected search type. Simulation Toolkit, Data Visualization and Interpretation We hope you find the same. Learn More About AI & Analytics for Business. The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. However, these sessions are always recorded, so you may view them later. Take the opportunity . The Scope of Artificial Intelligence in India, 10 Best Certification Courses After Hospital and Healthcare Management, Top MBA Colleges in India Accepting CAT Score, Offered by Wharton University of Pennsylvania, Gathering insights, and forecasting and describing future events under descriptive analytics, Predictions using data, decision-making tools, using data for employment performance prediction under predictive analytics, Giving recommendations to change behavior and to determine the most constructive consequences through prescriptive analytics. How is Netflix using metadata tagging to know what you watch and to create relevant content? or get US$275 off with a referral, Enroll your team and learn with your peers. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. All deferral requests should be sent to admissions@emeritus.org. This information will be noted in the program brochure. Please contact me to discuss my learning needs. Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), Professor of Operations, Information and Decisions, Associate Professor of Operations, Information and Decisions, Anheuser-Busch Professor of Management Science, The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School. Skip to the main content. Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at The nine modules of this course are designed to help professionals, managers and leaders better understand how big data works and how insights taken from big data can be used to make . All the contents of the course would be made available to students at the commencement of the course. A deferral request must be submitted along with a specified reason and explanation. You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions. View the program page in Spanish , Christopher D. Ittner, PhDSee Faculty Bio, EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Xingmei Zhang and Yongge Dai Professor; Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Professor of Operations, Information and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Senthil Veeraraghavan, PhDSee Faculty Bio, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, Business Analytics: From Data to Insights, Blended Learning Solutions for Organizations, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies.